[content type name]

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What it will look like

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When to use

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When to consider something else

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Best practices

Do

  • x
  • x
  • x

Don't

  • x

Accessibility

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[add or delete as they apply]

Headings

Headings are important for visitors who use screen readers. Heading order organizes the content on the page and provides a "table of contents" for non-visual visitors. When you use a Scannable Paragraph, make sure the headings on the page are structured correctly. Think of headings as an outline of your content.

Learn more about headings and accessibility

Alt text

Always include an alt description of each image. Remember that not everyone will be able to see the photos you include.

Link language

Remember to use simple, clear language for the headings and link text. Link language should describe what your reader will get if they click that link, rather than a generic "Click here"