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West Broadway Alive!

A Revitalization Plan for North Minneapolis’ Main Street

A Plan for Revitalizing West Broadway

West Broadway has historically been the most significant commercial and cultural destination in north Minneapolis. Although much reduced from its boom years, it remains the main street of north Minneapolis. Planning for West Broadway was initiated in 2006 in order to lay the groundwork for the revitalization of West Broadway as a cherished community place, and the activated center of commercial activity in north Minneapolis. At the end of a two year process, a plan was produced that was titled "West Broadway Alive: A Revitalization Plan for North Minneapolis’s Main Street. The plan guides future development and public realm improvements, and offers a roadmap for revitalization by naming near- and long-term actions to be undertaken around which the energy and resources of stakeholders can be focused.

The first community meeting in the development of the West Broadway Alive plan took place on August 24, 2006. The fifth and final took place on July 17, 2007. Average attendance at community meetings was around 140. Numerous other forms of community engagement took place during the same period. The West Broadway Alive plan was endorsed by all of the neighborhoods that border on West Broadway, as well as the West Broadway Coalition. It now represents official City policy as it was formally adopted by the City Council on Friday, March 21, 2008.

Plan Document

Implementation Activity

A great number of actions are being undertaken to achieve the improvements envisioned in the West Broadway Alive plan. Leadership is shared by business and property owners, private developers and CDCs, community organizations, private corporations, and city and county government. Activities include development projects, efforts to strengthen business districts, and aesthetic improvements. Many of these initiatives were showcased at the February 7 West Broadway Community Development Expo, including:

New public plaza. The public was invited to offer their ideas about the design and programming of a new public plaza which is planned for the Hawthorn Crossings Shopping Center at West Broadway and Emerson. It may support an outdoor community market as well as community festivals and events.

Rezoning Study. There was an opportunity to review and give feedback on the West Broadway rezoning study. Proposed zoning changes are intended to support the land use and development policies in the West Broadway Alive plan. Information about the rezoning study is provided here.

New development. Eight development projects that are planned for different locations along West Broadway were displayed, along with the University of Minnesota’s proposed Urban Research and Outreach/Engagement Center planned for the Plymouth and Penn Shopping Center.

Façade Improvement grants. West Broadway Coalition and Northside Arts Collective staff were on hand to answer questions about two new façade grant programs. These support businesses that are interested in sprucing up their storefronts in a way that adds to the visual character of West Broadway. One of these programs will begin to brand West Broadway as an Art Street by pairing business owners with artists to create one-of-a-kind façade features.


Comments or questions related to this process may be offered at any time. Please contact:

Jim Voll, Principal City Planner
105 5th Avenue South #200
Minneapolis, MN 55401
(612) 673-3887
[email protected]


Last updated Feb 22, 2019



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